The second most popular page on Facebook

What’s the most popular page on Facebook? The Barack Obama page of course. What else. Now, what’s the second most popular page on Facebook? Give up? Coca-Cola!
I’m not a huge fan of social networking sites (although I have Facebook and Twitter accounts) and don’t feel good about letting complete strangers know what I’m doing from day to day, but this one is completely perplexing. The fascinating thing about the Coca-Cola page is that it isn’t run by the Coca-Cola company but by two fans of the sugary drink. One of them was looking for a Facebook page for Coca-Cola and couldn’t find one so he found a nice picture, uploaded it to the site and it grew to more than 3.3 million fans. The marketing gurus at Coca-Cola were very curious why a page about their ubiquitous product took off but can’t find a clear answer. The two guys that created the page didn’t bother to promote the page or do anything other than upload an image and let it go. There are now over 253 pages devoted to Coca-Cola on Facebook by those hoping to duplicate the success of the first but none have come close. Which may help to explain why I’m not a big fan of social networking sites.